IDC Explores the Business Value of AR.

Read How Augmented Reality Drives Real-World Gains in Service, Training, Sales & Marketing and Manufacturing.

AR Value

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  • Service: 62% of respondents agree AR is driving a measurable ROI for service
  • Training: 51% of respondents agree AR is driving a measurable ROI for employee training
  • Sales and Marketing: 65% of respondents agree AR is driving a measurable ROI for sales
  • Manufacturing: More than 76% of respondents agree AR is driving a measurable ROI for manufacturing

Augmented reality isn't some pie in the sky technology that's coming someday soon. It's here now, and it's driving real-world use cases that will have industry-shaking ramifications in the very near future. A large percentage of companies have already recognized this and are moving fast to embrace this revolutionary technology.

In this report, IDC shares the results of a survey deployed to identify the most popular use cases for AR technology already driving measurable ROI in the industrial enterprise:

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How Augmented Reality Drives Real-World Gains
How Augmented Reality Drives Real-World Gains 2
How Augmented Reality Drives Real-World Gains 3

True partners through this journey, InVMA have an open style and don’t rest until the product is right. We look forward to continuing our partnership with them as we extend into other areas of connected products and operations.

GCE Healthcare Group Product Manager, Donald Oleforo

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International Data Corporation (IDC) is a provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.