A Manager's Guide to Augmented Reality

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The HBR article will give you the information you need to:

  • Learn how AR is impacting on quality, productivity, and other measures of performance of pioneering organisations, including Amazon, General Electric, Mayo Clinic, and the U.S. Navy. 
  • Create a a road map to deploy AR in your organisation.
  • Make critical choices about integrating AR into strategy and implementing it.

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Our business is about harnessing data to deliver insight that can improve performance and ultimately our clients' bottom line. InVMA has delivered a solution that adds a new flexible dimension to our OEE product, which presents information to our clients quickly, in a digestible format and in a way that they want.

Simon Garbett, Gemba
Jon Hill

About the author

Michael Porter - Bishop William Lawrence University Professor at Harvard Business School

Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies and societies, including market competition and company strategy, economic development, the environment, and health care. His extensive research is widely recognized in governments, corporations, NGOs, and academic circles around the globe. His research has received numerous awards, and he is the most cited scholar today in economics and business. While Dr. Porter is, at the core, a scholar, his work has also achieved remarkable acceptance by practitioners across multiple fields.

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