Franke Coffee Systems

Augmented reality helped this equipment manufacturer improve its sales process.


Franke Coffee Systems is one of the world’s leading manufacturers of premium, fully automatic commercial coffee machines.


Since counter space is always an issue in foodservice environments, Franke used Photoshop animations to show prospective customers how systems fit in their spaces, but the time-consuming process required multiple site visits and failed to portray the systems accurately.


With a ThingWorx-powered solution from Vuforia, Franke takes advantage of augmented reality (AR) to depict exactly how a new system will fit into a certain space. Franke’s salespersons, distributors and customers can easily showcase accessories and create 3D views.


“To sell high-end coffee machines featuring the latest technology, pairing our wares with the latest AR technology delivered a perfect match. Vuforia not only lets us generate pictures of what the installation will look like, it’s the perfect door opener for any sales pitch because it immediately makes the machine real.” — Mr. Udo Kraus, Sales Manager, Franke Coffee Systems.

Franke Coffee Systems

Franke Coffee Systems