Rob Dinsmore

Blog by Rob Dinsmore - 21 December 2017

A sales professional with a track record of supplying and supporting companies with the implementation of IT technology. I am now focused on using live data from connected devices to improve client profitability and help companies explore and redefine the boundaries of their digital strategies. I am a Computer Science and MBA graduate with experience dealing across multiple vertical sectors and levels within those organisations. I pride myself on delivering beyond my customers expectation and getting the big and small things right.

3 days, 75 shows and countless visitors - a successful SPS IPC Drives 2017 is over.


The 28th international exhibition for electric automation systems and components took place in Nuremberg, Germany from 28-30 November. InVMA was delighted to be invited onto the AAEON stand (Hall 8 number 427) to demonstrate our ThingWorx powered product, AssetMinder, and give an overview of augmented reality technology to visitors.

In the age of digital transformation, automation and IT are changing at a breathtaking pace. The Internet of Things (IoT) and Industry 4.0 pose new challenges and opportunities for all market participants. This trend was very apparent at SPS IPC Drives, with around 1,700 exhibitors presenting the complete spectrum of industrial automation.

Trade visitors from all fields of the automation industry gathered at the AAEON booth to see how we are bridging the technological gaps between OT and IT and creating seamless data exchange in industry 4.0 applications such as AssetMinder.

What makes SPS IPC Drives stand out from other exhibitions?

The leading exhibition in Europe and perhaps globally, for the latest trends in automation, SPS IPC Drives is the “must go to” event for experts around the world who are eager to discover the products, trends and innovations in the industry. Due to its importance and positioning, exhibitors make significant stand investments to showcase their innovations. This event is a great learning opportunity, it literally demonstrates the benefits for increased automation versus simply talking about them.

Key takeaways from the event

  • Talk of TSN networking technologies and high bandwidth network devices seemed to be a common thread in most areas.
  • The interplay between production technologies, IT platforms and newer advancements like Machine Learning and Artificial Intelligence are driving the digital transformation of global industry.
  • Future-proof communication networks and flexible connectivity systems facilitate completely new forms of business, work and collaboration.
  • In response to technologies, such as increasingly smaller sensors and actuators, there is an increasing demand for smaller and more flexible communication solutions to match.
  • It’s apparent the role of factory management is changing. The factory worker can now potentially have direct access to all relevant production and machine data. Intelligent machines can support them in their quick, onsite decision-making to respond better to challenges in real-time or as close to this as is reasonably possible.

What stood out the most? 

This show is as much about people networking as it is about industrial networking. There is always a great spirit of collaboration between exhibitors and as a result many partnership ideas are formed during events like this one, which is not just a benefit for the companies involved, but ultimately a benefit to the customer.

Within the IoT space overall and certainly in the UK we are seeing a great amount of collaboration between complimentary vendors and providers. It is in this spirit that we are working with AAEON. Their ability to deliver us an appropriate hardware solution for use with AssetMinder helps us deliver a more complete offering to the market allowing users to get beneficial use faster from us.

Augmented reality is incredibly powerful and it was fantastic to be able to demonstrate some of this technology to potential users. It is quite something to see how people react when they see graphics come jumping out of a page and as they interact with this they start to see how they might develop their own use cases and ‘eureka’ moments start to happen.

Overall, InVMA’s biggest takeaway was how exciting it was to see the topic of Industry 4.0 developing into a reality. This bodes incredibly well for our portfolio of Product and Services and is already helping us to build new Customer and Partner relationships. We look forward immensely to being there again next year and thanks our friends at AAEON again for all the support.

Topics: SPS IPC

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