James Cooke

Blog by James Cooke - 8 December 2017

James is an experienced Inside Sales Manager with a demonstrated history of working in the information technology and services industry. Skilled in Customer Service, Sales, and Internal Software Systems.

InVMA joins Etisalat industry pioneers in Dubai


Every year the race for technological advancement drives Dubai to invite futurists and technology pioneers to showcase their latest innovations at GITEX Tech Week.  Etisalat, one of the world’s largest telecom providers, asked InVMA to join the team on its stand and showcase IIoT asset management solution, AssetMinder.  

The 2017 event, in its 37th year, was located at the Dubai World Trade Centre. It was an immersive, engaging and rewarding experience for attendees who had the chance to meet the technology industry's leading executives.

GITEX 2017 was officially inaugurated by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council. The Crown Prince was given a tour of the stands on display at the event and witnessed some of the most cutting-edge technologies from across the Middle East, Africa and Asia.

Sheikh Hamdan visited some of the solutions and products produced by UAE telecom provider Etisalat as part of the company's impressive ‘Future of Mobility' exhibit. Group CEO Saleh Al Abdooli announced to media that the company plans to invest more than AED 3 billion in 2017 to develop and modernise infrastructure and expand mobile and fiber optic networks, IoT, artificial intelligence and robotics across the UAE.

"Due to these investments, 3G network coverage has reached 99.58 percent while 4G LTE is at 97.78 percent," said Mr. Al Abdooli. "Fiber to the home, FTTH penetration, has grown to reach 93.28 percent. We are now working to complete the 5G network infrastructure to align it with the international standards for the launch in 2020."

Etisalat invited its innovative IoT partners to demonstrate applications that deliver value through IoT. InVMA showcased its asset management solution, AssetMinder, running demonstrations to visitors all week. James Cooke, Inside Sales Manager at InVMA, attended the event and comments: “The Etisalat stand was not only impressive to look at but took the visitor on an IoT journey… starting with the Etisalat IoT platform that is built on PTC ThingWorx, visitors were then introduced to a range of applications, including InVMA’s AssetMinder solution. We performed hundreds of demonstrations to delegates over the course of the week.”


InVMA highlights of Gitex 2017:

  • Sheik Rashid bin Mohammed bin Rashid Al Maktoum visiting and passing the Etisalat zone
  • Concept cars via Rinspeed and Mercedes (FO-15 autonomous vehicle)
  • Specdrum (Kickstarter making sound from colours)
  • Making many new friends and partnerships from the UAE and around the globe



IoT is the future according to Etisalat

Etisalat chief business officer, Salvador Anglada, said IoT will compensate operators for traditional loss of revenues if they are willing to embrace it.

"Telecom operators need to find out new ways to make revenue from data streams and different ways to create value," said Mr. Anglada. "I really believe that IoT will be the light at the end of the tunnel and that it will come with the revenue growth that we are looking for. It will compensate for all the revenue that we are losing as a result of digitalization."

Mats Granryd suggested in his speech that IoT will be the next industrial revolution, fostering growth in all areas of life, such as health, education and general well-being. Mr. Anglada agreed wholeheartedly with Mr. Granryd, saying revolutions come with significant value creations and that the MENA region should embrace it.

"We have seen this with energy, electricity, internet and now internet of things," said Mr. Anglada. "Everything looks like it's ready for IoT - not only the added value, but the connectivity and the ability to provide information at high speeds, and also the systems that are starting to be ready, such as cloud mobility and cloud networks, big data and analytics. Everything looks ready to create value from."

Focusing on the GCC region, Mr. Anglada said analysts forecast that data will create 11 percent GDP growth in the next 10 years, which means potentially the IoT market is going to be worth around $11 billion. 

Gitex in a nutshell

  • What is it?The biggest technology exhibition in the Middle East
  • When is it?GITEX 2017 takes place every year in October  
  • What's on show? Everything from high-end B2B solutions such as digital signage to electric cars from the likes Mercedes and more
  • Should you go? Absolutely. It’s one of the world’s best and most immersive technology shows.


Topics: IoT, connected products, IIoT, gitex, etisalat

New Call-to-action

Comment on my blog